Set up and run Managed Ads

Before you start

Managed Ads requires Plus. The business owner turns it on in **Manage features**, and the website must be published so ads have a live page to send people to. Managers cannot see or change Managed Ads.

On the **Ads** page, set your goal: how many clients you have now and how many you want. BuiltLong uses the gap to decide how much growth to look for.

Set up your account

1. Choose Google Ads. BuiltLong runs search campaigns, so your ads appear when people search for the services you offer.
2. Enter the 10-digit customer ID of a Google Ads account you own, or create one in Google Ads first. One account can be connected to only one business.
3. Choose how BuiltLong works: report results only, suggest changes for you to apply, ask before each change, or allow limited automatic changes. Approve BuiltLong's management access. Daily and monthly spending limits open after BuiltLong reads your account currency.
4. Send the access request, accept it in Google Ads under **Access and security**, then return and check access.

BuiltLong opens Google Ads access for each business after reviewing its plan. Account changes, whether you approve them or allow limited automatic changes, are also turned on for each business after review. Until then BuiltLong reports results and suggestions, and nothing changes in your account.

What stays yours

• You own the Google Ads account and pay Google directly for clicks. BuiltLong never pays or holds ad spend.
• Spending stays within the daily and monthly limits you approve.
• BuiltLong measures results by the inquiries and won work ads bring, not only clicks. An inquiry counts as won when you mark it won or its first deposit is paid.

Decisions and changes

The **Decisions and changes** page lists every suggestion, automatic change, reversal, and protected search. BuiltLong checks the live account again before any change. Once BuiltLong turns on account changes for your business, approved and limited automatic changes are applied there. Limited automatic changes only pause ads or block clearly irrelevant searches, and you can reverse a change from the same page. **Report results only** never produces suggestions.

Disconnect

Open **Connection status** and choose **Disconnect Google Ads**. BuiltLong stops reading results and making changes right away and withdraws its manager access. Campaigns already in the account keep running until you pause them in Google Ads. Disconnecting stays available even if Plus ends, and your saved results and history remain.